Reputation Management

Hudson Can Help Manage your Brand

What are people saying about you and your business online? Do you search for information on your business from time to time to see if clients or competitors have posted any remarks, positive or negative, about your business? Your company's online reputation is critical to your success! For better or worse, many times the people who love your company will be silent yet the people who have a bad experience will be very vocal about that experience and will take to public forums to disparage your good name. Managing your online reputation is now something that you simply "must" do!

According to E Tailing Group, 92% of Internet users read product reviews and 89% of people say that reviews influence their purchasing decisions. When people are searching online for your business, you don't want a negative review to be the first thing they encounter! Whether you like it or not, your customers have a myriad of options available today to share and read online reviews of your service and/or products. How you handle what’s being said about you online has become mission critical, as SEO, social media, and your brand’s reputation continue to converge.

The Marketing Team at The Hudson Group has a very specific approach to reputation management; it is a repeatable process that cycles through on a continuous basis:

  • Conduct brand audits
    • Know what's being said and where it is being posted
  • Create a plan
    • Setup alerts to monitor brand mentions and receive notifications;
    • Obtain access to all claimed profiles and ensure information listed is accurate and current;
    • Identify escalation process and internal / external response plans;
    • Identify and assign team members with key responsibilities / tasks;
    • Identify media schedule for publication / postings and determine approval process;
  • Rebuild & repair
    • Claim unclaimed profiles and business listings to ensure all information listed is consistent, accurate and current;
    • Post responses to reviews and comments in a timely fashion and in accordance with internal / external response plans;
    • Create shareable / interesting content;
    • Solicit and share positive reviews through surveys, feedback forms, etc.
  • Analysis
    • Prepare reports based upon finding and analysis of data;
    • Provide recommendations and work collarboratively with clients on next steps;
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