Take Advantage of Hudson's Web Design Services
In days gone by, you spent thousands on your Yellow Pages presence because that is where people went to locate companies. Today, people use the Internet to locate a business and your company website creates a first impression that either brings the prospect in - to learn more about your offerings, or if not engaging causes them to continue their search. In today's digital age, your marketing website is tied directly to your company's opportunity for financial prosperity. We have years of experience creating engaging marketing websites that are helping our clients grow their businesses and compete in the global economy. Your website is your first, and possibly last impression on people looking for your services; what does your website currently say about you and what you offer? Would you want to do business with yourself based on how your website appears? Do you have the ability to update your current site yourself so that it reflects current offers, specials or promotions?
At The Hudson Group, we believe our clients should be empowered with the ability and choice to manage and maintain all facets of their website, such as editing copy, adding or deleting images, as well as creating or removing pages. That’s why we exclusively design and develop within a content managed environment. Content management provides a non-technical user the ability to maintain content on the web site without the intervention of a programmer or web site administrator. When you have the option to manage your own content, your site can be as nimble and responsive as you wish.
We also offer managed services on retainer-based contracts for those clients who simply do not have the bandwidth and/or interest in maintaining their site independently.
Additionally, all websites developed by The Hudson Group are mobile-friendly and follow "responsive" design best practices. Your site will be optimized to fit on any size screen, display or mobile device. Project types include marketing websites, transactional/e-Commerce websites, mobile apps, and custom solutions. Most content managed websites require 6 to 8 weeks, transactional websites can take up to 12 weeks to complete.
Our creative process follows a proven methodology, used successfully at The Hudson Group for over 5 years and entails a series of steps that build upon one another, reducing risk and arriving at a final website through a collaborative and iterative approach.
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We work with you to learn about your company and website goals and create a proposal to align expectations and identify functionality and scope, which determines the cost and duration of the project.
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A meeting is scheduled to discuss deliverables, contact information, design preferences and project timeline.
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During the Discovery phase, we focus on identifying and obtaining all items required to commence the design phase, such as logo, pictures, colors, typography selections, content and/or key messaging points.
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We craft working HMTL wire-frames, showcasing proposed design compositions for consideration. Once a direction is approved, we begin the development process.
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We program the website by converting designs into HTML and CSS which we connect to the content management system (CMS) powering the website. We then enter your content and perform functionality and browser testing.
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Upon your approval, the website launch is scheduled. A member of the Networking team assists you with bringing your new site live. If you have a preferred hosting provider we will work with them to get your site live. You can also opt to use Hudson's state of the art web servers to host your site. Once live, we then schedule a training session on how to manage your website, and provide you with a comprehensive user manual that will help you manage and maintain your site in the future.
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After the website is live, we offer you the option to have The Hudson Group manage the site and its content for you. Regardless of your decision, we remain available to you on an as-needed basis for future enhancements and support. Whether you are interested in small changes, Google Analytics help or major feature requests, our team is here when you need us.
